Where the Dimensions of Religion and Mass Media Social Marketing Campaigns Intersect
نویسندگان
چکیده
منابع مشابه
Social marketing campaigns and children's media use.
Media-related commercial marketing aimed at promoting the purchase of products and services by children, and by adults for children, is ubiquitous and has been associated with negative health consequences such as poor nutrition and physical inactivity. But, as Douglas Evans points out, not all marketing in the electronic media is confined to the sale of products. Increasingly savvy social marke...
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ژورنال
عنوان ژورنال: Asian Social Science
سال: 2015
ISSN: 1911-2025,1911-2017
DOI: 10.5539/ass.v11n12p103